Our resources

Stay up to date with our informative posts about everything you need to know about The Mativus Platform.

Tips and advice

7 min read

What Is a Universal Desired Outcome?

Discover what a universal desired outcome is and why it is essential for coaches who want to attract the right clients, stand out in a crowded market, and convert more enquiries into discovery calls.

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Learn the 5 website-must haves to convert your ideal coaching clients.

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Robbie speaking on stage at the ICF Converge Summit in Paris 2026

Tips and advice

7 min read

Why Alignment Matters More Than Marketing for Coaches

After speaking at the ICF Converge Summit in Paris 2026, Robbie Mould shares his biggest takeaway from the coaching industry: coaches do not need louder marketing. They need marketing that feels aligned with who they are.

Blog cover image featuring a torn piece of lined paper with a paperclip against an orange background. Text reads: "Why your website alone isn't booking enough discovery calls (and what to do instead)."

Tips and advice

5 min read

Why Your Website Alone Isn’t Booking Enough Discovery Calls (and What to Do Instead)

Struggling to turn website visitors into discovery calls? Discover why your website alone is not enough and how lead magnets and follow-up systems work together to convert more of your ideal clients.

How to Convert More Website Visitors into Coaching Clients

Tips and advice

7 min read

How to Convert More Website Visitors into Coaching Clients

Struggling to turn website visitors into coaching clients? Learn how a clear website goal, lead magnets, and an effective follow-up system can dramatically improve your conversion rate.

How to Build a Landing Page That Turns Visitors into Discovery Calls

Guides

8 min read

How to Build a Landing Page That Turns Visitors into Discovery Calls

Learn how to build a landing page that turns visitors into discovery calls. This guide explains the key elements every high-converting landing page needs and how coaches can structure their pages to attract the right clients.

Abstract professional banner for ICF coaches featuring a dark blue background with vibrant yellow, blue, and orange brushstroke accents.

See you at ICF Converge Summit 2026!

Mativus is delighted to be confirmed as a sponsor and speaker at ICF Converge Summit 2026. We look forward to meeting you there!

Join us at converge

COACHES WEBSITE GRADER

Why your website isn’t getting you clients

Most coaching websites look good but were never designed with a strategy to convert interest into paying clients. If you’re not getting consistent enquiries, it’s not a coaching issue, it’s a system issue.

In less than 60 seconds, find out exactly what’s holding your website back and what to change, so you can start converting the right clients.

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