There is no guaranteed way to make ChatGPT, Google AI, Copilot, Perplexity or another AI system recommend a particular coach.

The foundations are similar to good search and authority building. Your website should make it clear who you are, who you help, the subjects you have expertise in and what evidence supports that expertise. Important topics should be covered in useful depth rather than mentioned briefly across generic pages.

Consistency also matters. Your website, LinkedIn profile, professional directories, event profiles and other credible mentions should describe your expertise in compatible ways. Testimonials, qualifications, original insights, speaking appearances, podcasts and reputable third-party mentions can all help create a clearer online picture of who you are.

Most importantly, create genuinely useful content that answers the questions your ideal clients ask. Do not create hundreds of shallow pages simply to target AI prompts. The goal is to become a clear, credible source on the subjects for which you want to be recognised.