The cost of a coaching website can vary significantly because the phrase “website” can describe very different levels of work.

At one end, a coach may use a DIY platform or pay someone to assemble a small site from supplied copy and branding. At the other, the project may include positioning, messaging, copywriting, client journey strategy, bespoke design, development, lead magnets, follow-up and booking automation.

The more useful question is therefore what is included and what business problem the investment is expected to solve.

For an established coach, the website may be the place referrals, event attendees, LinkedIn connections and podcast listeners go before deciding whether to speak with you. In that situation, investing in the strategy and journey around the website can matter as much as the visual design itself.

For transparency, Mativus currently prices its Client Journey Blueprint at $4,995 and Done-For-You Implementation at $9,995. The Blueprint provides the strategy, structure and written content for your team to implement. Done-For-You Implementation creates and connects the complete client journey for you.