The Interest-To-Client Framework is the method Mativus uses to understand where a coaching business’s client journey needs strengthening and decide what is worth improving.
It looks at the journey from first interest through to becoming a client across three phases: Position, Build and Improve.
Position focuses on who you are best placed to help and how clearly you communicate your value. Build looks at how your website, lead magnets, follow-up and booking journey work together to give interested people useful next steps. Improve focuses on understanding how people move through that journey and making focused improvements over time.
The Framework is not a separate piece of software or a fixed marketing funnel. It is the method Mativus uses across its services to connect the different parts of a coaching business around one journey:
Interest → Qualified Leads → Discovery Calls → Clients