CRM
Stop losing leads because you’re too busy to reply. Our AI CRM nurtures, follows up, and books discovery calls for you automatically, so you can focus on delivering your best coaching work instead of chasing.
Trusted by top coaches
Your hub for lead nurturing
Never forget to follow up again
With The Mativus Hub, your AI-powered CRM for coaches follows up every lead automatically, books calls for you, and keeps conversations warm without you lifting a finger. It also acts as your marketing hub, managing emails, nurturing sequences, and client communications from one simple place.
Automated responses
Reply to new enquiries within seconds, even while you sleep.
Nurture sequences
Guide every lead through a simple path that turns interest into booked calls.
Calendar integration
Syncs with your online booking system to fill your diary effortlessly.
Marketing hub
All your leads and marketing activity, organised in one simple centralised hub.
BECOME THE COACH YOU'RE MEANT TO BE
Is your coaching website built to attract your ideal clients?
You didn’t start your coaching business to wrestle with tech, second-guess your messaging, or wonder why discovery calls aren’t converting.
Our free website assessment quiz gives you a clear, honest snapshot of how well your website is attracting and preparing your ideal clients to say yes. In just 5 minutes, you’ll see what’s working, what’s holding you back, and what to improve to start booking more aligned discovery calls with your ideal coaching clients.
Automation
Replies, reminders, and nurturing on autopilot
Every lead enters a personalised automated journey the moment they get in touch. Your CRM follows up, educates, and nurtures them step by step, helping them understand your coaching value and encouraging them to book a discovery call. It’s consistent, seamless, and designed to convert interest into meaningful conversations.
Online booking system
Stop wasting time coordinating diaries
With a streamlined booking journey built into your website and CRM, prospects can take action the moment they are ready. Real-time availability, instant confirmation, and automated reminders make it easy for clients to commit and even easier for you to fill your calendar.
Grow your business on autopilot
From first enquiry to booked call, your CRM keeps every lead moving with automated messages, reminders, and nurturing, even when you are busy coaching.
Track opportunities
See exactly where every lead sits in your pipeline
The Mativus Platform maps out every lead in your pipeline and highlights what needs to happen next. You instantly see stalled conversations, warm prospects, and those ready to book. It’s an effortless way to stay in control of your growth and keep every coaching opportunity moving.
Is Your Coaching Website Attracting the Clients You Actually Want?
Our free guide, shows you how to position your coaching clearly, speak directly to your ideal clients’ real challenges, and start booking more aligned discovery calls.
In just a few minutes, you’ll see what separates coaching websites that “look nice” from those that consistently attract committed and ready-to-invest clients.
Marketing hub
Run your entire funnel from one simple platform
Manage leads, send emails, monitor campaigns, and keep track of every interaction, all from one dashboard. Your marketing hub replaces multiple apps and gives you a clear, organised place to run your marketing with full confidence.
Messaging hub
Keep your inbox tidy and your leads engaged
From first enquiry to booked call, your Messaging Hub keeps every conversation connected. See your entire chat history, respond instantly, and guide each lead through their coaching journey without missing a single message.
The seamless CRM set-up
Implement the CRM system your business needs in 4 simple steps
Brief
Start with a discovery call to understand who your ideal customer is and what they need from you.
Design
We then tailor the platform based on your messaging, branding, and coaching expertise.
Build
Set up your website, automation workflows, booking system, and CRM all within The Mativus Platform.
Launch
After final checks and testing, your customised platform goes live with your website and starts following up leads instantly.
Course module
Share your expertise without the tech overwhelm
The Course Module helps you turn your knowledge into a clear, structured learning experience. Upload lessons, add resources, and guide clients through your coaching content step by step. It’s designed to help you scale your impact while keeping the delivery side simple and stress-free.
Reputation management
Turn happy clients into powerful social proof
Most people forget to leave a review unless you ask. Your CRM handles the follow-up for you, requesting feedback, gathering testimonials, and storing everything in one place. It ensures your best results never go unnoticed and your coaching reputation grows consistently over time.
Online payments
No more chasing invoices or waiting to get paid
Add simple, secure online payments to your booking flow so coaching clients can pay upfront with ease. Whether it’s a session, package, or programme, everything is handled automatically, invoices, confirmations, and receipts. No chasing payments, no awkward conversations, just a smooth process that gets you paid on time.
Got questions?
Our team will walk you through exactly how the CRM for coaches fits into your coaching business, from setup to automation sequences and tracking.
Yes, Mativus offers flexible payment terms and packages designed to suit a range of budgets and business needs. We typically require a deposit upfront, followed by staged payments as your project progresses, helping to comfortably spread the overall cost.
Additionally, through our finance partner, IWOCA Pay, we offer 0% interest financing options for all set-up fees. There is also the opportunity to start with our smallest package and upgrade to a more comprehensive option as your business grows, ensuring financial flexibility while delivering excellent quality and value.
Our support team is managed directly by Mativus and comprises members based in the UK, South Africa, and the United Arab Emirates. We do not outsource any of our support services.
Having a globally distributed in-house team allows us to offer responsive and efficient support across multiple time zones, ensuring your requests and issues are handled swiftly and effectively.
Mativus has been designing and developing high-quality websites since 2018.
Our Managing Director, Robbie, has personally been involved in web development for over 15 years, bringing extensive technical expertise and industry insight to every project. With this depth of experience, we consistently deliver bespoke websites that help businesses achieve their goals and stand out online.
After your website launches, Mativus provides comprehensive ongoing support that includes secure hosting, regular security updates, daily backups, and proactive website monitoring. This ensures your site remains fast, reliable, and secure, and you can access all features you need in The Mativus Platform.
You’ll continue to have access to Adele, your dedicated point of contact, who can assist with any questions, minor changes, or enhancements you need. Our goal is to give you peace of mind and help your website continually evolve alongside your business.