Lead magnets

Whether it’s a quiz, scorecard, or downloadable guide, the Mativus Platform will help you create lead magnets that attract, engage, and qualify your ideal coaching clients before you even speak to them.

Trusted by top coaches

ATTRACT QUALITY, NOT QUANTITY

Build trust before the first call

Capture interest and demonstrate your expertise with a proven lead magnet system. Quizzes, scorecards and PDFs all help you to capture leads who are not ready to book a discovery call straight away, but once they get a flavour of your coaching expertise, they will be excited to get started with you.

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Interactive quizzes & scorecards

Educate prospects by self-assessing their needs and explore their knowledge gaps.

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Downloadable guides & PDFs

Share valuable insights that position you as the go-to expert.

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Get instant reports

Find out who downloads your resources so you can communicate with them effectively.

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Automated follow-up

Every lead magnet connects directly to your CRM for instant lead nurturing and encouraging leads to book a discovery call.

BECOME THE COACH YOU'RE MEANT TO BE

Is your coaching website built to attract your ideal clients?

You didn’t start your coaching business to wrestle with tech, second-guess your messaging, or wonder why discovery calls aren’t converting.

Our free website assessment quiz gives you a clear, honest snapshot of how well your website is attracting and preparing your ideal clients to say yes. In just 5 minutes, you’ll see what’s working, what’s holding you back, and what to improve to start booking more aligned discovery calls with your ideal coaching clients.

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QUIZZES

Turn curiosity into qualified leads

Quizzes give visitors to your website an instant, engaging way to learn more about themselves while showing you exactly what they need. Each answer helps you understand their challenges so your follow-up feels more personal and keeps all communications relevant. It’s a simple way to turn cold traffic into warm, ready-to-talk coaching prospects.

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E-BOOKS

Share your expertise to build trust

E-books help you educate your audience and position yourself as the expert they’ve been searching for. By giving website visitors clear insights and practical advice, you create immediate value that encourages visitors to share their details and take the next step toward working with you and booking a discovery call.

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Most visitors aren’t ready to book a call, but they are ready for value

Most people visiting your website aren’t ready to book a call yet. They need time, value, and a reason to trust you. Without a way to capture these visitors, you miss opportunities with people who may have become your best clients. 

Lead magnets help you capture interest early so you can nurture people until they’re ready to become clients and book their discovery call.

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Build trust and confidence
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Never miss opportunities
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Clients want to learn more
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Useful and purposeful data

GUIDES

Share tips & tricks your customers need

Whether it’s simple top tips or more detailed documents, guides provide straightforward, actionable information that speaks directly to your ideal clients’ problems or knowledge gaps. They help people understand what’s possible, what to avoid, and why your support matters, ultimately making it easier for them to book a discovery call with confidence.

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SELF-ASSESSMENT TOOLS

Help your customers recognise their own challenges

Self-assessment tools encourage your soon-to-be customers to reflect on where they are now and where they want to be. By highlighting gaps and opportunities, these assessments are there to create a natural pathway towards your coaching and make your follow-up conversations or new discovery calls more meaningful and effective.

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Got questions?

We’ll guide you through selecting the perfect format, topic, and strategy tailored to your ideal clients. Plus, we’ll handle all the messy tech setup so you can stay focused on delivering your value, as a professional and experienced coach.

Yes, Mativus offers flexible payment terms and packages designed to suit a range of budgets and business needs. We typically require a deposit upfront, followed by staged payments as your project progresses, helping to comfortably spread the overall cost.

Additionally, through our finance partner, IWOCA Pay, we offer 0% interest financing options for all set-up fees. There is also the opportunity to start with our smallest package and upgrade to a more comprehensive option as your business grows, ensuring financial flexibility while delivering excellent quality and value.

Our support team is managed directly by Mativus and comprises members based in the UK, South Africa, and the United Arab Emirates. We do not outsource any of our support services.

Having a globally distributed in-house team allows us to offer responsive and efficient support across multiple time zones, ensuring your requests and issues are handled swiftly and effectively.

Mativus has been designing and developing high-quality websites since 2018.

Our Managing Director, Robbie, has personally been involved in web development for over 15 years, bringing extensive technical expertise and industry insight to every project. With this depth of experience, we consistently deliver bespoke websites that help businesses achieve their goals and stand out online.

After your website launches, Mativus provides comprehensive ongoing support that includes secure hosting, regular security updates, daily backups, and proactive website monitoring. This ensures your site remains fast, reliable, and secure, and you can access all features you need in The Mativus Platform.

You’ll continue to have access to Adele, your dedicated point of contact, who can assist with any questions, minor changes, or enhancements you need. Our goal is to give you peace of mind and help your website continually evolve alongside your business.

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