What kind of lead magnets can I create?

Mativus gives you a variety of lead magnets designed to attract potential customers and help them take the first step towards working with you. Many small businesses struggle because they either don’t have a lead magnet or the one they have doesn’t genuinely engage people. Mativus focuses on lead magnets that show your value to help your website visitors understand why speaking to you would benefit them.

The most popular options include scorecards, quizzes, and self-assessment tools. These work especially well for coaches and consultants, because they help potential clients see their current challenges and identify areas they need support with. This creates an “aha moment” that naturally leads them to want to book a discovery call with you. You can also offer downloadable guides, checklists, or short PDFs that give practical advice while warming the lead up before a discovery call.

Every lead magnet is integrated into the platform, meaning the moment someone completes it, the CRM takes over. They receive tailored messages, personalised insights, and friendly reminders that keep the conversation going. This helps you build relationships at scale without needing to manually follow up.

What makes the Mativus approach effective is that each lead magnet is built with a clear purpose to move the right people closer to booking a call. You don’t need to guess what works or spend time creating content that goes nowhere. You get a lead generation system that is simple to maintain and consistently attracts people who are genuinely interested in your services.