Should we use video on our website?

Yes, but only when it adds real value. Video can help explain things quickly and bring personality to your site, but it needs to be used carefully so it doesn’t slow things down or harm your site’s sustainability.

1. Video works best when it has a clear purpose

A short video can help visitors understand your product or service, especially if what you do is hard to explain in text. It’s also useful for showing results, telling your story, or building trust through testimonials.

2. Keep performance and sustainability in mind

Videos can make websites slower and increase carbon emissions if they’re not handled properly. To avoid this:

• Compress videos to reduce file size
• Only load the video when someone scrolls to it
• Use a static preview image to avoid auto-playing

3. Keep it short and focused

Stick to videos under 60 seconds if you can. They’re easier to watch, load faster and take up less space. Make sure the video is relevant and clearly supports what the page is about.

4. Make it accessible

Add captions or a transcript so people can understand your message without needing to play the sound. This is also good for SEO and helps with usability for all visitors.

5. Test it over time

Check if people are actually watching the video and whether it’s slowing down the page. If it’s not performing well, try replacing it with simpler alternatives like short animations or images with text.

When used well, video can bring your site to life. But it should never come at the cost of speed, clarity or sustainability. At Mativus, we help you strike the right balance so your website performs well and looks great too.