An introduction to Headless WordPress webinar

At Mativus we know that having a website that works for your company and performs well is so important to business success, which is why we recently hosted a webinar diving deep into the world of headless websites, specifically focusing on headless WordPress. If you missed it, don’t worry! You can watch the full webinar here.

Our Managing Director, Robbie, explains what “headless” truly means, exploring why marketers should care, what the trade-offs are, and showcasing real-world examples. Cutting through the technical jargon to provide clear, actionable insights for business.
Why go headless?

We highlighted the common challenges with traditional WordPress sites, such as tight coupling of the CMS and front-end, difficulty integrating third-party systems, poor performance, and security concerns due to unmaintained plugins.

Headless architecture offers a solution by separating the CMS (WordPress backend) from the front-end, allowing for greater flexibility, improved performance, and enhanced security.

 

Key takeaways from the webinar include:

• Improved Performance: Headless sites typically load within 1 second, leading to a significant performance boost and better user experience.
• SEO Benefits: Faster loading speeds and quicker response times are crucial ranking factors for Google, giving your headless site an edge.
• Flexibility and Personalisation: Easily create templates for campaigns, personalise landing pages, and conduct A/B testing with lots of flexibility.
• Streamlined Content Management: Content entry becomes simpler, making updates quicker and easier for marketing teams.

 

While not suitable for every business, especially startups or those with unproven business models, headless WordPress is a game-changer for established businesses looking to create a website that acts as a powerful marketing machine.

It’s an ideal solution if you’re experiencing an underperforming website, struggling with SEO, launching a web or mobile app, or facing security and performance issues.

We host regular events to share valuable insights and help businesses thrive online.. To stay informed about what we’re up to next and explore our upcoming events, be sure to follow us on LinkedIn!