The Importance Of Website Speed

Your website should do more than look good to attract users, it should actively win you discovery calls with your best clients. But if your site takes too long to load, potential clients will click away before they even get to know you. A slow site doesn’t just hurt user experience, it can cost you valuable conversations with the clients who matter most.

So, what is website load speed?

Website speed is the amount of time it takes for a website to load on a user’s device. It is measured in seconds, and a good website, according to Google, should load in 2-3 seconds or less.

Website Load Time Statistics: Why Speed Matters in 2023 (websitebuilderexpert.com)

The Importance of Website Speed:

There are 3 main reasons as to why website speed is the most important feature to your website.

1. User experience: A fast-loading website shows professionalism and builds instant trust, giving your highest-paying clients the confidence to book a discovery call instead of clicking away.

2. Conversion rates: Any delay in page load time can significantly impact conversions. Quick loading websites allow visitors to complete actions, such as clicking a button, as soon as possible.

3. Search engine rankings: Faster sites rank higher in the search engine results pages, allowing you to boost your organic traffic and improve your SEO.

How can you achieve a quicker website load speed?

Achieving quicker load speeds on your website is easy to do, just follow these few tips…

• Compress your website’s files
• Use a CDN (Content Delivery Network)
• Minify your code
• Optimise your images

Why we believe GatsbyJS is the Best Tool:

GatsbyJS is known for its fast performance and ensuring a great user experience. It efficiently splits code into smaller parts, reducing initial loading times. It also has built-in image optimisation and features like lazy loading, where only certain parts of the website load until they are needed. GatsbyJS implements caching and prefetching techniques for quick page transitions and offline browsing. Additionally, it offers scalability and strong security measures.

We’ve designed every site on our platform to load quickly and run smoothly. That means less frustration for visitors, higher search rankings, and more chances for you to book calls with clients who are ready to pay for your expertise without you needing to stress over technical details.

Website speed is crucial for user experience, conversions, and search rankings. Implementing strategies like minimising image sizes and using a CDN can improve loading times. However, at Mativus we believe GatsbyJS is by far the best tool for web design London with its exceptional performance, efficient code splitting, built-in image optimisation, caching, and scalability.

Wondering if your website is costing you discovery calls? Submit your site and we’ll send you a free audit showing exactly how it could perform better.