Top 10 tips on how to get more leads from your website

As a headless website agency, we know that your website is your most important marketing asset. It’s your 24/7 salesperson, working hard to attract new customers and convert them into leads.

But how do you make sure your website is working as hard as it can?

Here are our top 10 tips on how to get more leads from your website.

TLDR

If you want to get more leads from your website, make sure it’s fast, mobile-friendly, and has strong calls to action. Create high-quality content, use forms to capture leads, and use social media and email marketing to promote your website. Use analytics to track your progress, A/B test your website, and make sure it’s secure. And finally, consider using a headless CMS to improve your website’s performance and flexibility. Make sure to download our PDF checklist to ensure your site is optimised for leads!

1. Make sure your website is fast and mobile-friendly

More now than ever, no one has time to wait for a website to load. If your website takes more than a few seconds to load, you’re going to lose visitors. Statistically users are not waiting more than 3 seconds, so it’s vital your website doesn’t take longer than this.

That’s why it’s important to make sure your website is fast and mobile-friendly. This means using a lightweight content management system (CMS), optimising your images, and using a content delivery network (CDN).

2. Use strong calls to action (CTAs)

Your CTAs are the most important elements on your website. They tell visitors what you want them to do next.

Make sure your CTAs are clear, concise, and persuasive. Use strong verbs like “download,” “learn more,” and “get started” to excite users and gain their attention.

3. Create high-quality content

Your website’s content is what will attract visitors and convince them to become leads. Not to mention, working as an important tool for SEO purposes.

Make sure your content is high-quality, informative, and engaging. Use keywords that your target audience is searching for which can be found through keyword research.

Additionally, creating specific landing pages particularly for individual keywords or locations you want to target can be beneficial to boosting conversions.

4. Use forms to capture leads

Forms are a great way to capture leads from your website. Giving your users an incentive will likely help them to input their details.

Use forms to collect information from visitors, such as their name, email address, and phone number.

5. Use social media to promote your website

Social media is a great way to drive traffic to your website.

Share your website’s content on social media and encourage your followers to visit to check out more.

6. Use email marketing to nurture leads

Email marketing is a great way to nurture leads and convert them into customers.

Send your leads regular emails with valuable and insightful content, special offers, and calls to action. Who wouldn’t want to miss out on that?

7. Use analytics to track your progress

Use analytics to track your website’s traffic and see how many leads you’re generating. Use tools such as Google Analytics or Google Search Console to monitor your website’s performance.

This will help you identify what’s working and what’s not. Likewise, speaking to a website specialist can allow you to understand what these analytics mean and how they impact your website in more detail.

8. A/B test your website

A/B testing is a great way to improve your website’s conversion rate.

Test different versions of your website to see which one performs better both in the SERPs and with converting users.

9. Make sure your website is secure

It has always been important and will always be important to have a secure website. Work with a headless website specialist to discuss the various security measures your site can adopt to keep both your business and the user safe when browsing.

Use HTTPS to encrypt your website’s traffic and protect your visitors’ data.

10. Use a headless CMS

A headless CMS is a great way to improve your website’s performance and flexibility.

With a headless CMS, you can use any front-end framework you want. This gives you more control over your website’s design and functionality.

Download our PDF checklist to ensure you have your site covered!

In addition to our top 10 tips listed above, here are some of our favourite ways you can get more leads from your website:

• Use a live chat feature to answer questions and provide support to users.
• Offer exclusive discounts and promotions to website visitors to encourage conversions.
• Partner with other businesses to cross-promote your websites with backlinks to boost SEO too.
• Use retargeting ads either on Google or Meta to reach visitors who have already shown an interest in your business.

By following these tips, you can make sure your website is a lead-generating machine.

We hope this blog post has been helpful. If you have any questions, please feel free to contact us or reach out on our social media platforms.

As Mativus, the headless website agency, we specialise in helping businesses get more leads from their websites. We can help you with all of the tips mentioned in this blog post, and more. Contact us today to learn more about how we can help you grow your business.