What is Zapier and why do you use it for Automated workflows?

Do you feel like running your small business means spending more time chasing admin than speaking to clients? For single-person businesses, every hour counts and automation is the simplest way to reclaim your time and book more discovery calls with the clients who truly value your expertise. That’s where The Mativus Platform and Zapier comes in. 

Think of it as your website’s personal virtual assistant, tirelessly connecting your web apps and automating tasks in the background. But how does Zapier work its magic, creating seamless workflows without you ever having to touch a line of code? Let’s explore in this blog.

TL;DR

Zapier is a no-code automation tool that connects over 6,000 web applications, helping you streamline repetitive website tasks and improve efficiency without needing to code. By setting up “Zaps” you can automate your website operations like lead tracking, customer notifications, and data syncing. It’s ideal for website owners looking to save time, reduce errors, and effortlessly scale online.

What is Zapier?

Zapier is a no-code automation platform that connects your website to your favourite apps and services, such as Gmail, Slack, Google Sheets, HubSpot, Trello, and thousands more. Using “Zaps”, you can automate tasks that would otherwise take up your valuable time. Each Zap consists of a trigger (the event that starts the workflow) and one or more actions (the events Zapier performs automatically).

Example:

• Trigger: A contact form is completed on your website.
• Action: Zapier automatically sends the lead to your CRM and notifies your sales team on Slack.

 

Why Use Zapier for Automated Workflows?

1. Save Time and Boost Efficiency

Automating repetitive tasks means you spend less time copy-pasting between tools and more time doing what grows your business such as building relationships and booking discovery calls with your highest-paying clients.

2. Eliminate Human Error

Copy-pasting between tools is error-prone. With Zapier, data flows consistently and correctly from one app to another.

3. Scale Your Operations

As your business grows, so do your manual processes. Zapier helps you scale without hiring more staff by automating parts of your workflow.

4. No Coding Required

Zapier is designed for non-developers. Its easy-to-use interface allows you to build powerful automations without needing technical expertise.

5. Connect 6,000+ Apps

From popular platforms like Google Workspace and Salesforce to niche tools, Zapier integrates with nearly everything you already use.

 

Popular Website Use Cases

• Marketing: Automatically add new email subscribers from your website’s signup form to your CRM and trigger a personalised welcome email.
• Sales: Log new lead form submissions from your website directly into your sales pipeline and notify your sales team via Slack.
• Customer Support: Create a Trello card automatically whenever a new support ticket is submitted through your website’s contact form.
• E-commerce: Automatically update your inventory in a spreadsheet or external database whenever a sale is completed on your e-commerce website.

At Mativus, we use Zapier behind the scenes to connect your lead magnets, website, and AI-driven CRM. That means when someone downloads your guide or completes a quiz, they’re automatically nurtured with smart follow-up, guiding them all the way to booking a discovery call. You don’t lift a finger, yet no opportunity is ever missed.

Getting Started with Zapier 

Interested in automating and connecting your website to different apps with Zapier? Get in touch with Mativus and we can support you with the entire process. Click here to contact us.

1. Sign up for an account at zapier.com
2. Choose your apps and define a trigger
3. Select the action(s) you want Zapier to perform
4. Test and turn on your Zap
   You’re done! Your workflow is now automated.

 

Our Thoughts

Zapier is the silent partner that helps you get more done with less effort. It frees up your team from mundane, repetitive work and ensures consistency across your operations. Whether you’re a solo entrepreneur or part of a growing business, Zapier helps you work smarter, not harder.

Want a stress-free way to turn enquiries into booked calls without endless manual work? The Mativus Platform uses automation tools like Zapier to keep your pipeline full while you focus on delivering your service. Book your discovery call with the team today to learn more.